What quite content does Oculus really need?

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  What quite content does Oculus really need? Whenever an industry promotes a replacement entertainment platform — colour television , the VCR, Blu-ray, VR — it faces an equivalent classic quandary. Consumers won't invest during a new system unless there's great content available for it. Meanwhile, great independent content producers won't make that material until the platform features a lot of users. So how do initial platform creators like Oculus get that content to start with? They buy it. They buy it by building internal content studios, by buying already-successful studios (as Oculus did in November by acquiring the maker of Beat Saber), and by directly paying, subsidizing and assisting outside developers to form what they hope is compelling, platform-defining content. Modern VR's top consumer category has been games. So when Facebook hires a seasoned game executive like Mike Verdu to run its overall AR/VR content operation, what the corporate is basically saying i...
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Facebook’s Oculus Quest Virtual Reality Platform $ 100 Million in Annual Sales



Facebook’s Oculus Quest Virtual Reality Platform  $ 100 Million in Annual Sales

 Facebook (NASDAQ:FB) launched the Oculus Quest, its second stand-alone VR headset after the Oculus Go, last May. It sold 705,000 Quest headsets last year, consistent with SuperData, which missed the research firm's forecast for 1.1 million shipments.

That tepid interest was disappointing, but Facebook recently revealed that it sold over $100 million in VR content for the search over the past year. Facebook notably claimed it sold $100 million in content across all its Oculus headsets last October -- therefore the latest announcement indicates the Quest's ecosystem is growing at a faster clip than the software platforms of its PC-tethered headsets.

$100 million in sales also indicates each Quest owner bought over $140 in content for the $400-$500 devices, which remained briefly supply throughout most of 2020 due to COVID-19. Facebook also revealed that 20 Oculus titles have each generated a minimum of $1 million in revenue, and 10 of these titles surpassed $2 million in sales.

Oculus Quest All-in-one VR Gaming Headset – 128GB

Facebook clearly remains committed to the VR market, which it entered after acquiring Oculus VR for $2 billion in 2014. But will the Quest's content revenue gains move the needle for the tech giant anytime soon?
Still a small sliver of Facebook's core business

Facebook generated $17.4 billion in revenue, or 98% of its top line, from online ads half-moon . The remaining $297 million came from its "other" businesses, which include its Oculus and Portal devices.

Facebook's ad revenue grew 17% annually during the quarter, but its "other" revenue -- "driven primarily by sales of Oculus products" -- soared 80%. During the call , CEO Mark Zuckerberg declared the search had "surpassed our expectations," and he wished the corporate could "make more of them faster." Zuckerberg noted Facebook's Oculus and Portal devices enabled people to "feel present" over long distances, and therefore the marketplace for those remote communications tools was growing throughout the crisis.

Zuckerberg also suggested the surging usage of videoconferencing tools could "accelerate a number of the trends" within the virtual and augmented reality markets. That acceleration could build a firmer foundation for its new Oculus devices and upcoming AR headsets.

But for now, the Oculus business only generates a sliver of Facebook's total revenue, and it probably only generated $30 million from $100 million in sales (based on a 30% cut of every purchase) -- which equals just 0.04% of its projected revenue this year. More Articles: https://oculusquestvr.blogspot.com/oculus-quest-leak-shows

Oculus Quest All-in-one VR Gaming Headset – 128GB


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